At Hunter Operations, we’re proud to launch our bold new marketing campaign – “This is Not …” – designed to reframe everyday event essentials as powerful statements of sustainability. This campaign isn’t about sustainable event supplies alone. It’s about values, reputation, and the role businesses play in shaping a greener future.

More Than Products, It’s a Promise

The campaign message is simple but powerful: it’s not just what you do – it’s what it says about you.

This is not a lanyard. It’s your sustainability promise on display.

This is not a badge. It’s your brand values, worn with purpose.

This is not a wristband. It’s proof your organisation means what it says.

This is not compliance. It’s climate leadership.

Every item you hand out at an event tells a story. By choosing seed paper badges, RPET lanyards or compostable wristbands, you’re not just sourcing sustainable products — you’re signalling to delegates, clients, and partners that your organisation makes responsible choices.

Why Sustainability Matters at Events

Growing Expectations

Today’s event audiences are more environmentally conscious than ever. They want to know that the organisations they engage with are making choices aligned with the planet’s future. Small details — from packaging and signage to catering and transport — all shape their perception of your brand.

Sustainability is no longer an optional extra. In fact, research from the Events Industry Council shows that sustainable practices are becoming a baseline expectation for many attendees, especially younger generations and corporate clients with strict ESG goals.

Building Brand Trust

Making eco-friendly choices builds credibility. For universities, corporates, and event agencies, it demonstrates thought leadership. For associations and charities, it reinforces integrity and trust. Sustainable products don’t just lower environmental impact — they create powerful associations with responsibility, care, and progress.

Delivering Practical Benefits

Choosing greener options isn’t about sacrifice. It’s about smarter design. At Hunter Operations, our event materials are:

• Made from renewable or recycled sources
• Designed for recycling or composting after use
• Packaged with minimal waste
• Reliable, professional, and stylish — with no compromise on quality

When you adopt these products, you’re reducing single-use plastics, supporting circular economy principles, and often saving money by cutting waste disposal costs.

From Bristol Roots to National Impact

Hunter Operations has deep roots. Founded in the 1980s by Nicholas Hunter, the company supplied event materials for over four decades from Oxford. In 2022, his son Roland Hunter took the reins, rebranding, restaffing, and relocating to Bristol.

The results have been transformative:

• 70% growth in turnover since moving to Bristol
• 19% year-on-year increase in the last financial year
• Expansion to a team of 7 staff with further growth planned
• Partnerships with prestigious organisations including Oxford and Cambridge Universities, the BMA, Royal Institutions, and the Earthshot Prize

Hunter Operations also supplied eco-friendly wristbands to Massive Attack’s low-carbon show in Bristol, hailed as one of the greenest large-scale events of its kind.

This mix of family heritage, innovation, and sustainable focus has made Hunter Operations a Bristol success story with global reach.

How the Campaign Works

The “This is Not …” campaign will unfold over the coming months, using a mix of digital, print, and in-person activity:

• LinkedIn & Instagram: Weekly organic posts and paid ads targeting event planners, universities, and corporates.
• Email campaigns: A welcome series for new contacts, testimonial requests, and re-engagement emails with exclusive offers.
• Website updates: A dedicated campaign landing page with tailored content for different audiences.
• Blog content: SEO-rich articles (like this one) showcasing how sustainable choices translate into brand impact.
• Printed event collateral: Postcards and leaflets with QR codes for instant sign-ups at conferences and exhibitions.

This multi-channel approach ensures the message is consistent and memorable: when you choose Hunter Operations, you’re not just buying products — you’re declaring your values.

How to Embed Sustainability in Your Events

To help event organisers take action, here are three practical ways to make sustainability central to your planning.

1. Choose Materials That Match Your Principles

It starts with the essentials. Opt for plant-based lanyards, recyclable paper programmes, and badges designed for easy disposal or regrowth (like seed paper). These small switches spark conversations and make a visible difference.

2. Build Sustainability Into the Whole Experience

Think bigger than one or two “headline” green products. Consider everything: supply chains, packaging, waste disposal, and even transport options for delegates. At Hunter Operations, we work with event organisers to create integrated solutions that reduce impact across the entire event journey.

3. Turn Goals Into Measurable Wins

Don’t just say you’re sustainable — prove it. Track the number of single-use plastics avoided, the percentage of recycled materials used, or the volume of waste diverted from landfill. Share these achievements in event reports, client updates, or social posts. They build credibility and demonstrate real-world impact.

Looking Ahead: Hunter’s Vision

Hunter Operations is not stopping here. Our plans include:

• Expanding our product range with more innovative sustainable materials
• Growing our Bristol team with new staff and internships
• Continuing to partner with leading organisations that share our values
• Playing a bigger role in shaping sustainability standards for the events industry

Director Roland Hunter sums it up:

Every event organiser has the chance to show their commitment to sustainability through the choices they make. Our role is to make those choices simple, affordable, and impactful.

Your Chance to Lead Change

The “This is Not …” campaign is more than a marketing push. It’s an invitation for event organisers everywhere to join a movement — to prove that professional, world-class events and environmental responsibility can go hand in hand.

If you’re planning your next event and want a straightforward way to make it greener, now is the perfect time. Sign up to our mailing list and receive 10% off your first order.

Together, let’s make “This is Not …” more than a campaign – let’s make it a commitment to better events, better brands, and a better planet.